Buying or Building a new Web Site

FREE business success nuggets

Buying or building a website

Always…

•           First define exactly what you want the site to achieve.
•           Define precisely how the site will meet your intended aims.
•           Define who the site should attract and appeal to.
•           Define how the intended audience will find the site.
•           Be realistic – your ambitions must match your budget.

Never…

•           Proceed without first checking the competition.
•           Fail to amplify what makes you different from the enemy.
•           Be afraid to ask the developer for a written, fixed cost quotation and time path.
•           Overlook the potential cost of images, words, changes and hosting.
•           Buy anything from somebody you don’t understand.

TOP TIPS compiled exclusively for Ian Bysouth Consulting with abridged extracts from The Marketing Toolkit by Jeff Della Mura, available at Amazon.co.uk

(How-to-Books ISBN 978-1-84528-285-1)