Exhibitions and Trade Shows

Free Business Success Nuggets

EXHIBITIONS AND TRADE SHOWS

Always…

• plan team tasks and targets BEFORE the event. There’s no second chance.
• attend a similar event before planning your own. Get a feel for what to expect.
• keep a tight rein on costs, they can quickly spiral out of control.
• generate interest and communicate with prospects old and new – pre-event.
• agree meetings, qualify leads and follow-up prospects quickly after the event.

Never…

• overlook alternatives – e.g. sponsor a private networking dinner or CPD event.
• say no to providing a public comment or a show seminar – be seen as an expert.
• ignore first impressions – check your stand and what’s on it, including people.
• leave the stand unattended or indulge in blow-out meals, spicy food or alcohol.
• overlook buying and refurbishing used exhibition equipment to save money.

TOP TIPS compiled exclusively for Ian Bysouth Consulting with abridged extracts from The Marketing Toolkit by Jeff Della Mura, available at Amazon.co.uk
(How-to-Books ISBN 978-1-84528-285-1)