Increasing Profits

Free Business Success Nuggets

INCREASING PROFITS

Always…

• start by increasing the number of new contacts you make each month.
• target carefully to increase the potential for converting prospects into suspects.
• keep track of the numbers – calculate how many prospects yield x number of suspects and how many of those finally become x number of customers.
• use that ratio to set your monthly new contacts target.
• control outgoings and check overheads. Reduce or remove unnecessary cost.

Never…

• forget, the best way to grow your business and profit is with more customers.
• focus on low margin sales at the expense of high earner products or services.
• overlook promotional deals or special offer periods to create added interest.
• ignore emerging trends or patterns - lead change rather than being a victim of it.
• overlook new methods – sales results are more important than old habits.

TOP TIPS compiled exclusively for Ian Bysouth Consulting with abridged extracts from The Marketing Toolkit by Jeff Della Mura, available at Amazon.co.uk
(How-to-Books ISBN 978-1-84528-285-1)