Marketing Basics

FREE business success nuggets

MARKETING BASICS

Always…

•  Always check there is no difference between what you want to sell and what customers want to buy.
•  Always keep an eye on your competitors’ activities.
•  Always investigate and anticipate market trends, especially when there’s change.
•  Always target the best customers.
•  Always measure the effects (good or bad) of your marketing actions.

Never…

•  Never rely on hope or luck to improve your sales – take positive action.
•  Never assume you know your customers’ minds – find out for certain.
•  Never assume that potential customers know about you – tell them.
•  Never act without a plan and never plan without writing it down.
•  Never act randomly – set realistic targets first.

TOP TIPS compiled exclusively for Ian Bysouth Consulting with abridged extracts from The Marketing Toolkit by Jeff Della Mura, available at Amazon.co.uk
(How-to-Books ISBN 978-1-84528-285-1)