Sales Literature

FREE business success nuggets

Always...

• start by looking at what your competitors are using

• be aware that DIY solutions could let you down

• consider everything from your customers point of view

• read, check, test everything before signing-off anything

• build in any easy path to purchase and an effective 'call-to-action' statement

Never...

• forget to focus on customer benefits rather than your company history, personal pride or technical experience

• produce sales literature without ensuring that it will serve a realistic purpose

• go with the first idea that springs to mind

• hesitate to seek specialist - creative or wordsmith - support to add polish

• lose sight of the fact that results should justify the cost

TOP TIPS compiled exclusively for Ian Bysouth Consulting with abridged extracts from The Marketing Toolkit by Jeff Della Mura, available at Amazon.co.uk

(How-to-Books ISBN 978-1-84528-285-1)