Social Networking Basics
FREE Business Success Nuggets
Always…
Never…
TOP TIPS compiled exclusively for Ian Bysouth Consulting with abridged extracts from The Marketing Toolkit by Jeff Della Mura, available at Amazon.co.uk
(How-to-Books ISBN 978-1-84528-285-1)
Always…
- Always plan in advance – are you seeking brand awareness? lead generation? or a PR platform?
- Always watch and learn – study how the game works before taking the plunge.
- Always focus on a particular group, one who will find your content relevant.
- Always remember, overt advertising or promotion is not welcome. Your approach needs to be more subtle than conventional media.
- Always try adding a crafty tag to your online name, eg. Jim ‘legal eagle’ Smith.
Never…
- Never focus on yourself. Only post messages that others will find compelling or interesting.
- Never give way to ranting or intolerance – be nice to know.
- Never post (write or say) anything that could come back to haunt you later.
- Never overlook the benefit of linking all your activities to and from your website.
- Never put all your eggs into one basket. Try different sites and groups – explore!
TOP TIPS compiled exclusively for Ian Bysouth Consulting with abridged extracts from The Marketing Toolkit by Jeff Della Mura, available at Amazon.co.uk
(How-to-Books ISBN 978-1-84528-285-1)