Stretch your Marketing Budget

FREE business success nuggets

Stretch your marketing budget

Always…

•           Take exemplary care of your customers – replacing them costs money.
•           Monitor your marketing efforts and prune anything that’s unproductive.
•           Turn your customers into envoys, referrers and influencers.
•           Get closer to your customers – don’t email if you can talk instead.
•           Make and keep your promises publicly to build your reputation.

Never…

•          Overlook turning your workforce into a sales force.
•           Produce expensive advertising unless you know it will work.
•           Ignore marketing basics – clear branding, clear messages, clear impact.
•           Focus on competing head to head – it’s better to be different instead.
•           Go with the first marketing idea that springs to mind.

TOP TIPS compiled exclusively for Ian Bysouth Consulting with abridged extracts from The Marketing Toolkit by Jeff Della Mura, available at Amazon.co.uk

(How-to-Books ISBN 978-1-84528-285-1)