Writing a Business Book
Free Business Success Nuggets
WRITING A BUSINESS BOOKAlways…
- weigh-up the aim – credibility, publicity, achievement etc. – before you start.
- consider the possible costs – time, distraction, production, promotion etc.
- look at what's already out there - can you match or exceed the quality?
- think, if similar information is already available what will give you the edge?
- ask yourself, might a regular blog or press column be a better alternative?
Never…
- forget to check if costs can be treated as a legitimate promotional expense.
- overlook the potential kudos such an achievement might generate for you.
- ignore experienced publishers if they advise you not to proceed.
- do it just for money – the chances are that your book may not make big profits.
- forget that if you give your professional secrets away, others will use them.
TOP TIPS compiled exclusively for Ian Bysouth Consulting with abridged extracts from The Marketing Toolkit by Jeff Della Mura, available at Amazon.co.uk
(How-to-Books ISBN 978-1-84528-285-1)